About Brand:

Zac Posen has launched a new contemporary line, Zac Zac Posen. The label sits in between the designer's mainline collection and his previously launched diffusion brand, Z Spoke, in terms of price bracket.

A more wearable, accessible version of the designer's beautifully dramatic mainline creations, Zac Zac Posen still errs on the formal side - just with fewer red carpet gowns, and more cocktail dresses. His signature jersey dresses and skirts sit alongside edgier leather biker jackets, skinny trousers, brightly coloured coats and statement handbags.

Posen’s strong, feminine aesthetic has become a favorite of style leaders including Natalie Portman, Rihanna, Amanda Seyfried, Kate Winslet, Claire Danes,Cameron Diaz, Jennifer Lopez, Mischa Barton, Beyoncé Knowles, and many more. In 2004, high-end urban fashion brand Sean John made an investment deal with Posen. Ashley Olsen interned with Posen in 2005 while a student at The Gallatin School of Individualized Study, an undergraduate college within New York University.

In April 2008, Posen's capsule collection created in collaboration with Target, Zac Posen for Target, was released in 75 stores in Australia. A preview of the collection was shown during March's L'Oreal Melbourne Fashion Festival as one of the fashion week's headline catwalks.

His big break in the fashion business came in 2000, when he made a gown for model Naomi Campbell, an acquaintance of his childhood friend and muse, Lola Schnabel. The sought-after gown was borrowed by a string of young socialites, each of whom wore it to a high-profile event. Though still a student who hadn't even had his first show, Zac Posen became a fashion-industry name to watch. After graduation, Posen moved back to New York City to live with his parents, who gave him a $15-per-day allowance. He set up a workshop in the family's home, thus turning his work into a family business. His mom, Susan, gave up her law practice to work as Posen's business manager, and his older sister, Alexandra, became the label's creative director.

Posen's first runway show in 2002, which focused on feminine and sculptured clothing designed for fashionable women, received mixed reviews. But that didn't stop the endless buzz hyping the youthful designer - then just 21 - as fashion's Next Big Thing. "I haven't seen such talent since Marc Jacobs," one Bloomingdale's vice president gushed. Industry kingpins, including Vogue editor Anna Wintour and LVMH Fashion Group president Yves Carcelle, took a specific interest in his work. Zac Posen soon parlayed his good press and abundant connections into a career designers twice his age would envy.

With new financial backing, Posen moved out of his parents' house and into a Tribeca studio.

In 2004, Sean "P. Diddy" Combs became an investor in his line, and celebrity clients such as Gwyneth Paltrow, Natalie Portman and Claire Danes began wearing his creations on the red carpet. "It's very strong women [who wear my line]," Posen said of his customers,

"extremely confident and self-assured and powered [women]."

Zac allows women who love fashion to dress with a little more ease while retaining the glamour and attitude that gives them an edge. It is for power women in the making," says fashion designer Zac Posen.