Max Azria is a French fashion designer, who founded the contemporary women's clothing brand BCBG Max Azria.
Founded in 1989, BCBGMAXAZRIA is the creation of renowned fashion designer Max Azria. After years of success designing women’s wear in Paris and Los Angeles, Azria decided to pursue his dream of launching a design house that spoke to the modern woman. With the creation of the BCBGMAXAZRIA brand, he redefined the designer category by offering high-quality, on-trend clothing at contemporary price points.
BCBGMAXAZRIA began with a single idea to create a beautiful dress. Today, they are one of America’s leading design houses, with a collection that includes evening and cocktail dresses, sportswear separates,handbags, footwear, and accessories. Designs are focused on fit, construction, and fabrication, and each piece represents the luxury, visionary viewpoint, and integrity of the brand itself.
Always on the forefront of fashion, the BCBGMAXAZRIA woman is known for her sense of style. She appreciates clothes, shoes, and accessories that are elegant as well as wearable. Her confidence is apparent in her attitude and flair for fashion. From clutches to sandals, each piece in the collection embodies the timeless spirit and chic sensibility of the woman who wears it.
BCBGMAXAZRIA knows that the one thing that makes a woman look her best is confidence. In BCBGMAXAZRIA clothes, shoes, and accessories, every woman feels like she can conquer the world with style.
BCBG Max Azria Group campaigns regularly feature notable models, including Eva Herzigova, Karen Elson and Jessica Stam. The company frequently works with internationally renowned photographers such as Patrick Demarchelier, Paolo Roversi and David Sims. BCBG Max Azria Group clothing are frequently featured in major fashion publications such as Vogue, InStyle and Vanity Fair, and in online sites such as Style.comand iFashion Network.